Are You Making These Deadly Mistakes In Your Twitter Marketing Campaign
Tuesday, September 7th, 2010As Twitter gets more and more popular, it has also become an accepted method to market your products online. If you are going to use Twitter for marketing, however, be sure to not make the errors we’ll be talking about below.
When you visit a member’s page on Twitter, what do you notice right away? A photo of the member is what you’d most likely notice first. When people see that your profile has a picture, it immediately separates you from the many members who remain anonymous. When people have a picture to go with your name, they will instantly trust you more. When you are promoting anything online, your credibility is your greatest asset. An authentic profile picture puts you in a different category from the people who spam Twitter every day and who don’t want people to see their faces. Make sure that the picture you use is of yourself and it is clear enough. Using company or promotional pictures, or avatars will not work. Just be clear and direct in telling your followers who you are. On Twitter, you really have to make every effort to show everyone you can be trusted. This by itself may not put money in your pocket right away, but it helps in the long run. It’s also important to build your reputation in your market, which a picture helps to do as people become familiar with you.
Another common blunder that’s often committed by marketers on Twitter is to try to remain as good as possible so that nobody gets offended or turned off, which may lead them to drop off your contact list. It’s almost a disease to seems to strike every new Twitter user. This is where you think that sending out too many Tweets is distracting or that your followers will become annoyed with you. But actually, it’s other way around. A person who only sends out a couple tweets every now and then will never get noticed because there are so many tweets to compete with daily. Twitter is used this way. When you think of how many followers you have, you also have to consider your followers’ followers. If you only send out one tweet a day, your tweet is just going to get buried in a second. So use your common sense here and try to tweet them often, if not every 5 minutes.
Being too closed and reserved on Twitter is a mistake because this site is a social networking platform. If you really want to form relationships with people, you need to be social with them so they’ll put their guard down. You shouldn’t find this difficult because Twitter allows you to do many things to get in contact with other people. You can answer questions, take part in discussions and also ask questions to others.
Overall, Twitter marketing is fairly straightforward as long as you approach it the right way and steer clear of the mistakes we’ve been discussing.
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