Social Shaman - googling social is future of the internet

The internet is moving at such a fast pace it is hard to keep up with it. But unless you’ve had your head in the sand, you will no doubt have heard about the social media whirlwind. Social media refers to using websites such as Facebook, Twitter, LinkedIn and MySpace to promote your products and stay in contact with current customers and potential new ones. Through social media monitoring, you are able to see what your customers want, what they think about your current practices and products, and how you can improve your services to them.

Sounds good, but how does it actually work?

You can set up a profile on one or any number of these social media outlets in a matter of minutes. If you don’t know how to do it yourself, ask your fifteen year old daughter! These sites allow you to make comments, add blog posts and interact with your customers - and anyone else - in many ways. You can immediately inform your customers about new developments, and customers feel a lot more involved.

Once you have the basic profiles set up, you can easily update them with your latest news. Even better, you can now link most of these forms of social media to your company’s website, and add widgets so that they automatically update. This saves you typing the same information into each social media platform, however you still need to remember to interact with users!

Is it really going to be that beneficial to my company?

Thousands of companies are now using social media monitoring to improve their business. So much so in fact, that one of the newest and most sought after jobs is to be a social media monitoring expert. Since one in seven people in the entire world now has a Facebook account, you can see why it would be easy for people to connect and stay in touch and promote using social media.

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Building huge followings on social networks such as Twitter, and Facebook can result in your online marketing communications reaching the masses faster than any other form of marketing. Twitter allows you to have a relatively unlimited number of followers, whilst Facebook allows five thousand per account, but the power to build a massive and targeted following on both makes them both highly beneficial as marketing tools. More importantly it means viral marketing online has become accessible to all, regardless of technical ability or budget.

But, there is a certain etiquette to reaping the rewards from such networks which puts a greater emphasis on the need for you to set yourself apart from the social networking “robots” by offering value through your communications. This is easily done through building meaningful relationships first and getting people to like, trust and value your information and opinion. The clue here is in the title “online social networks”.

Platforms, like Facebook for example, were conceived to give people the ability to connect with people, socially, who they wouldn’t normally get access to. Therefore, the need to focus on helping, listening, getting to know, and marketing to people through indirect and ‘out of the box’ methods is extremely important.

After all, the term “online communities” should not be used loosely within your marketing efforts as within any community you get out what you put into it. Setting aside time for pure networking with people, making useful and interesting comments on peoples posts, answering questions, and in the case of twitter Re-Tweeting users useful information is truly priceless in terms of building a following.

Without doubt, social networks are becoming the number one way for online marketing communication and driving traffic, but as marketers, we should not abuse the very nature of why social networks were originally created. On the flip side, be sure you’re targeted with the people you add/follow and also careful not to fall into the socialite trap and wast time aimlessly surfing profiles and posts; you’ll then reap the rewards both in terms of gaining profit and building valuable personal and business relationships.

Giuseppe Orlando, Top Online Marketing Entrepreneur, helps, trains and coaches individuals wanting to make money online. For more resources on Online Marketing Communication have a look at this: Online Marketing Communication

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A greeting card you develop personally might be more special to the beneficiary and quite as eye-catching as any purchased greeting card in case you apply one or two straightforward PC publishing and creation guidelines. Comply with these 8 tips to prepare a custom card in any computer program and to make your own custom greeting cards to sell.You possess half-hour to some hours to prepare a custom card, for a longer period if not really acquainted with the application

Find out How:

Utilize proper application:Should you be definitely accustomed to the function of standard page makers or alternative professional laptop publishing application then put it to use. When not used to laptop publishing and your principal aim is produce your individual homemade cards, buyer program employed to produce Homemade Cards are excellent software alternatives to produce commercial looking homemade cards. Become acquainted with the basic technical operation prior to starting.

Select a custom card page layout:Prior to starting reflect on what form of custom card you intend to prepare - amusing, genuine, big, top folding, side folding, personal. Possessing a vision in the beginning might quicken the development although you will be employing skins direct from the application.

Design a homemade card doc: When your application features a blank format or assistant for the design of homemade card you need, apply it to design your homemade card. Or maybe, build a format from the start in the ideal measurements. For your top or side folding card produced on standard proportions paper (as opposed to other varieties of customizable introduction card papers) make a flattened dummy and highlight the head, internal front, communication section, and rear of the introduction card.

Pick images: If you need to keep it basic, keep with one particular graphic or a handful of uncomplicated, icon-like shapes. A handful of clip art is sketched with a less sensible, more caricature like design. A number of variations suggest modern-day although other clip art features a specific 1950s or sixties air about it. A number of graphics are exciting although some are sincere or otherwise more humble. Tone and forms of lines along with the quality of detail could all bring about the total layout. Combine and fit photos that share the same layout.

Alter the pictures:A few images work without changes however easy modifications to dimensions and shade may make a picture perform much better for your greetings card design. You can even make use of shade and structures or boxes with different pictures to produce a more merging look.

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Linkedin has undoubtedly become the most effective online tool of choice for professionals when it comes to finding and winning new clients.

Most professionals have “got the hang” of the basics of Linkedin. they’ve learnt to create client focused profiles (as opposed to the online CVs many started with). And they know how to connect with new people and ask for referrals. But most still underuse some of the more obscure features of Linkedin. One of these is the status update.

There are two ways you can use Linkedin status updates to help you grow your business.

The first is with your own status updates. Linkedin status updates are a nice way of helping to stay top of mind with contacts. If you were to call or email all your contacts any time you did something small but interesting, it would quickly become seen as pushy or spammy. But updating your status is an non-intrusive way of getting a gentle reminder out.

Depending on their settings, your contacts will get a regular email with a summary of the status updates of their contacts. And they will see the updates on their Linkedin homepage. Mostly it will just be “so and so updated their profile” type messages. So if your status update has something interesting in it (”Ian has just run a seminar on consultative selling skills”) it will remind them of the sort of thing you do and may even trigger them into action.

The second method is to watch your contacts’ status updates.

If your contacts view something as important enough to mention on an update, then it must mean something to them. And so it’s both worth remembering - and remaking on. You can send them a comment back on the update - or even a direct message. This can lead to deeper conversations and real engagement with someone you perhaps had fallen out of touch with.

Look out especially for when they connect to new people. It just may be that these new people would be great contacts for you. Absolutely the best time to ask for an introduction is when they’ve just connected themselves. leave it too long and they will most likely fall victim to the trap of not communicating with them after the initial connection. And then it will be embarrassing for them to make contact to introduce you.

So overall, while status updates aren’t going to ever be your primary business development tool - far from it, they can help you establish and grow relationships which could lead to good new business.

To get more Linkedin Tips go to the site of Linkedin Expert Ian Brodie.

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