Article Marketing
Monday, September 6th, 2010I love writing articles. The one thing I like most about article marketing is that is is versatile and it can attract different types readers. However, don’t always expect a good response, but it always gets some type of reaction.
Article marketing also doesn’t ask you to hire a writer or perhaps become an English professor. You just need to know the basics and be able to express your thoughts as clearly as possible. Moreover it can help you achieve the following:
Create different marketing materials.
Article marketing creates an opportunity to touch base on press releases, e-books, case studies, website content, articles for article directory submission, tutorials, courses, and lots more. Just think of how many different types or marketing materials you can come up with simply through writing.
You can give something away that costs you nothing.
Articles are one of the most effective freebies you can give to your new subscribers, buyers and potential customers. You have to remember that Internet users will always be hungry for information, if you have any doubt about that fact take a look at some of the well-known industries already using the promise of knowledge and information as marketing tool!
Users want to know how to lose 10 lbs in 10 days, how they can make a practice of living green or ow they can make money from home! They want to discover secrets of staying young or learn why people that live on a Mediterranean diet live longer than those that don’t. My favorite source of free information is the e-book and I love to subscribe to a website that will offer that as an incentive.
Utilize your landing page by increasing traffic to it.
How can article marketing increase web traffic?
You link it to your Landing Page in your articles. When a publisher picks your articles or Internet users read them and like the information you have shared, they will more than likely click on your link to learn more.
Case in point: well-known, modern author in the action/suspense fiction genre made mention, in his latest novel, about a little known science institution located in California. This institution had not contracted the author to mention it, it just worked out nicely in his plot and added a sense of realism to the plight of the main characters. With this mention, the institution received floods of inquiries from the general public. Their website took in thousands more hits each day and their email boxes were flooded with questions about the experiments performed there.
If your articles are great they can become something worth sharing, so article marketing can be a great start for viral marketing. Another benefit is that you can get a lot of inbound links to your landing page, boosting your page rank and appearance in search results.
Earn and still promote.
You can also utilize your article marketing techniques to earn more for your business. You can sell e-books, PLR articles, reports, and case studies. You can also sell advertising space within your articles to niche-related marketers for extra income.
With so many benefits from article marketing, why have a web presence?
Your articles will be useless without a dynamic Landing Page for them to visit once they’ve read your free information! The whole point of article marketing is to raise interest and drive traffic to your web presence, without a web presence to drive traffic to you’re just giving away free information and getting nothing in return!
Think of it this way: I went to a local baseball game last summer where they gave away free fleece blankets and baseball caps before the start of the game. The catch was that the table they were giving these items away were inside the stadium gates so you had to buy a ticket to see the game so you could get your free blanket and hat. If they would have been giving them away outside the stadium many people would not have bought tickets to see the game. They would have picked up the free items and left without spending a dime. Ask yourself: If you were the owner of the stadium, what would have been your desired result?
The good news is you don’t have to hire an expensive web developer or build yourself a Landing Page from scratch. Simply visit Ad2Action.com to select from their library containing hundreds of designs to choose from and customize it to meet the needs of you and your business. They provide easy-to-use customization tools and you can promote your landing page immediately to various social networking sites right from within your Member Dashboard.
Before spending money to build a Landing Page from scratch, visit Ad2Action.com to help create that Landing Page! This article, Article Marketing is released under a creative commons attribution licence.
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