List Building - Absolutely Need To Know Tips
One of the most popular phrases you will hear in the Internet Marketing Industry is “The money is in the list”. I am going to explain in this article exactly what list building is and how important it is to a home/online business.
So what is a list? Well it is a collection of peoples details (usually name and email address) who are interested in your product. You know they are interested in your product because they have submitted their details in order for something that relates to your specific product, this can come in the form of a free report or product. When list building make sure you add targeted people to your list, otherwise you will be marketing to people that are not likely to be interested in your product.
Make it clear to people visiting your website exactly what your product is. Do this by including keywords that relate to your business/product in your domain name. For example I am involved with Internet Marketing and am a Mentor so my domain name contains both the keywords “Marketing” and “Mentor”. This lets everybody who views my site know exactly what product/business opportunity I am involved with. Make sure you do the same or you will not be getting targeted traffic which will result in poor and not very profitable list building.
After you have made it clear what product you are promoting/selling with a keword loaded domain name make sure you give detail on exactly what niche within your industry you are involved with. This is done by creating a squeeze page; this is where you give the viewer an offer to receive something beneficial relating to your niche (eg free internet marketing report) in return for their details (email address and first name are the best; anymore and the viewer might be reluctant to part with that information).
You want to make it clear exactly what service/product you are offering so include bullet points to make it stand out and I recommend having a video on your squeeze page where you describe the benefits of what the viewer will receive if they opt in and some information on exactly what your product/business opportunity is. Not only will this bring you targeted traffic but by shooting a video people will know you are not some robot spammer and be more likely to opt in.
So far you have a keyword loaded domain name and a good squeeze page; now you need to drive traffic to your site. There are many Internet Marketing techniques to do this but for now I am going to talk about effective free marketing techniques as not everybody can afford paid advertising when they start out (I know I couldn’t).
I recommend starting with Social Networking as you can position yourself as a leader and build your own brand (YOU) within your industry. The two social networking sites I would use are Facebook and Twitter as they are the most commonly used. After you set up an account you want to add targeted people.
I’m involved within the Internet Marketing Industry this is commonly popular with people who leave their corporate job to become an Internet Marketer or people who want to better their lifestyle; recently I have started adding people in real estate jobs as the economic recession has hit that Industry hard and more people are looking for an alternative way to make money and escape their Real Estate jobs.
To find these people I simply type “Real Estate” on Facebook and Twitter and it bringe me a list of people that have that word appear on their profile so they most likely work in Real Estate. Add them and when they accept introduce yourself, briefly let them know who you are and what product/home business you are involved with. Then ask to hear more from that person; list building is all about building relationships so show an interest in them as well.
Now you should get the picture on how List Building works; let people know exactly what niche you’re involved with to filter out the people who will be interested in your product and get rid of the people that will not. Then get their details (through a squeeze page) and market to them whilst building a relationship. Building relationships with people will result in profitable list building.
This article came from the latop of Jonathan Pitts. Now one of the Top Online Marketing Mentors in the UK he uses his expert knowledge in Online Marketing to mentor others and allow them to reach financial freedom and improve their lisfestyle. Jonathan has created a Truth Report giving the real FACTS on Online Marketing and how to make money from it. Get your Truth Report Here.
Tags: social networking